Ad attribution: finally know which ads bring real sales
You pay for Meta and TikTok ads, but the sale closes in chat and you never know which ad drove it. Brote''s attribution closes that loop and shows your true ROAS.
If you run Meta or TikTok ads and your customers end up buying over WhatsApp, you have a black hole: you don''t know which ad generated the sale. The click and the payment live in separate worlds, and the browser pixel is lost the moment the customer enters the chat.
Why measurement breaks
The pixel works while the customer is on your site. But in a Click-to-WhatsApp ad the customer leaves the browser and enters a conversation — where the pixel goes blind. The result: you spend on ads blindly and platforms optimize on incomplete data.
How Brote closes the loop
- Captures the source. When someone clicks your ad and messages you, the first message carries a hidden click identifier. Brote reads it and stores it with that contact.
- Connects it to the sale. When that contact pays (Mercado Pago, Flow, Khipu, Stripe or PayPal), Brote fires a server-side event to Meta''s Conversions API or TikTok''s Events API.
- The result. Platforms now know which ad ended in a real purchase and optimize toward what sells. You see your true ROAS, not just clicks.
Why server-side
Sending the event from the server — when payment is confirmed — is the only reliable way to attribute a sale that happened in chat. No browser, no cookies required. That''s why it''s a differentiator for any SMB that invests in ads.
What you gain
- Cut spend on ads that don''t convert.
- Scale the ones that actually make money.
- Decide with real data, not intuition.
Attribution ships in the Business plan. If you advertise and sell over chat, it''s one of the features that pays for itself fastest.
